How do you prepare again for sustainable growth in the future?
By crafting innovation strategies in order to create your new future.
As business owners, we need to be innovation leaders. It is not just about satisfying our clients and customers, but also THEIR clients and customers. We must identify what drives our clients and customers, all the way through to their own clients and customers.
(Perceived) value is in the mind of the beholders: our clients and customers, AND NOT WHAT WE THINK IT IS.
Relevant INNOVATION for growth must help you aggressively increase your top-line growth, by which you will increase your bottom line margin. In the process, you must also increase the return on your capital employed, in order to boost your value and wealth.
Innovation is the way by which you will achieve your business goals.
So how do you create value through innovative thinking and approaches?
Value is not just associated any more with the costs of goods or services, in a traditional product led mindset. Value has to be found in our clients and customers’ space, because they determine what it is.
There is a global shift taking place from “what product can we make and sell?” to “what else can we do for our customers?”.
Innovation does not mean better products, services or even technologies any more. It is about where we can locate the source of our competitive advantage, in a world where interaction with our clients and customers has become highly multi-faceted and with large potential for increased intimacy.
How can you reduce customers’ costs and risks? Here is the land of innovation. It is not about selling better products anymore, but selling products better.
The high failure rates for new products would suggest that businesses continue to invest in product innovation, but are unable to move into their customers’ intimacy zones of service.
What would it look like if you went and engaged your business deeper into your customers’ areas?
Work with us and our business building approach will assist you in fast tracking your latent innovation, and importantly build and increase the value of your business.