Our client is a well established orthodontic laboratory, and a leading supplier to hospital orthodontic wards, private orthodontists and dentists.
After a period of stagnation the owner was looking for ways to create leverage internally so that he would not personally need to be so involved in production, thus freeing time to acquire new clients and grow the business further.
A reorganisation of the production flow allowed the extraction of the owner from it and created extra capacity in anticipation of new clients. An administration and accounts function was created and resourced.
A marketing plan was crafted and implemented. Time spent with clients provided new insights on competition, pricing and service delivery.
Our client was able to double the size of his business through a combination of a new brand, new pricing; and new client acquisitions.