Our client was an established business selling to multiple retailers. The management team had a strong passion for contributing to a healthier lifestyle of its end consumers. The stagnating economy meant a requirement to develop new ‘big’ commercial ideas and products aimed at maintaining their successful growth record.
There was a high dependency on two large customers and the cost base was too high. Thinking outside the box was required in order to generate ideas for new product development and a new approach for a commercial strategy.
We helped our client to think through an innovation framework and provided backup services. The programme resulted in NPD’s plans, associated with new customer acquisition development plans. While testing the new product range our client was immediately able to secure a new large multiple retail customer, which diluted their previous dependency and risk.